If you don’t measure the performance of your website, how do you know if you are getting any traffic (or “hits” as many people misleadingly call it).
If you don’t get any “hits” then why bother having a website in the first place?
If you can’t measure it, you can’t manage it!
Web analytics software gives you a lot of info on how your website is doing. Some of the things we regularly look at include:
Unique Daily Visitors – how many people, on average are visiting your site?
Referrers – which sites and search engines refer traffic to you? Which ones do best?
Keywords – what keywords are people using to find your site? Are they the ones you hoped for?
Exit rates and pages – are people leaving your site on certain pages? If so, it is worth looking at those pages to see why. Is there a clear call to action? Does the content need improving?
Errors – are some of your pages missing? Are they generating errors?
The old ‘hit counters’ are a bit naff and do not provide accurate stats. Here is a roundup of the best Web Analytics software available.
