We’ve been saying it for years as this has been well known in the SEO community, but Google have finally made it official: the meta keywords and description are NOT used to work out what your page is about and decide on your ranking.

The meta description, however, is useful as it is displayed below your link in the Google results – this is called the “snippet”.

Google works out what your page is about by looking at the actual text displayed on your page. Focus your efforts on creating good keyword-rich content, rather than worrying about meta data.

Read the official Google blog post here.

Posted by Dave Bancroft on Tuesday, September 22nd, 2009 in Google, Internet Marketing, Search Engine Optimisation (SEO).
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