Comments on: Content is Advertising http://www.reversedelta.com/info/blog/copywriting/content-is-advertising Recruitment Website Design, SEO, Web Design & Development Mon, 05 Dec 2011 10:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Dave Haygarth http://www.reversedelta.com/info/blog/copywriting/content-is-advertising#comment-34 Dave Haygarth Fri, 28 Mar 2008 09:11:07 +0000 http://www.reversedelta.co.uk/blog/?p=76#comment-34 It's a tricky one, all this, because it gets to the very heart of many marketing issues. For many years before the internet, you could argue that consumer power was negligent. With web 2.0 came some previously very unheard voices becoming very widely heard, having an equal say, in many cases, as the multi-million dollar corporates with large advertising budgets. The ultimate answer is that eventually, the corporate advertisers will all come to realise that the only way you compete with other people's content about your products is by having better content about your products than them! It’s a tricky one, all this, because it gets to the very heart of many marketing issues. For many years before the internet, you could argue that consumer power was negligent. With web 2.0 came some previously very unheard voices becoming very widely heard, having an equal say, in many cases, as the multi-million dollar corporates with large advertising budgets.

The ultimate answer is that eventually, the corporate advertisers will all come to realise that the only way you compete with other people’s content about your products is by having better content about your products than them!

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