Content is Advertising
Techdirt reckons the banner ad is dead and that content is advertising. It’s an opportunity to re-inforce your company values, help your audience in some way and interact with them.
Have great, useful content on your site and people will link to you.
I think people are smart to advertising and tend to ignore them: the even smarter may deploy ad blocking software so they don’t even see them. However, they search Google, read reviews, trawl forums; in short they do their research. Content is still king, and blogging and forums are great tools to encourage interaction and discussion.
Posted by Dave Bancroft
on Thursday, March 20th, 2008
in Copywriting, Link Building, Marketing, Search Engine Optimisation (SEO).
This post uses the following tags:
March 28th, 2008 at 10:11 am
It’s a tricky one, all this, because it gets to the very heart of many marketing issues. For many years before the internet, you could argue that consumer power was negligent. With web 2.0 came some previously very unheard voices becoming very widely heard, having an equal say, in many cases, as the multi-million dollar corporates with large advertising budgets.
The ultimate answer is that eventually, the corporate advertisers will all come to realise that the only way you compete with other people’s content about your products is by having better content about your products than them!