Getting the best from online recruitment


We spend a great deal of our time on recruitment website design and build, and also a good deal of time reviewing many more of them. If there was one single bit of advice on getting the most out of your online recruitment, we’d almost always say ‘let the job board do the talking’ – get the content of the job board out there and accessible – both to site users and to search engines.

In a great article on the OnRec website, Steve Crosbie goes through the details of how to use your website properly – as the marketing tool it is – covering lots of angles well.
Read the full article here.

  • Dave Bancroft

    Having reviewed almost 100 recruitment websites recently, for a seminar I have been presenting for Recruitment Training Productions ‘Elite’ Programme, a few things keep coming up as the quickest ways to make sure jobs are both optimised and visible to the search engines.

    Firstly, although you have jobs on your site, can the search engines easily work out what they are about? Link text and page titles help considerably here.

    Secondly, are all your jobs in the search results? You can check in Google by typing “link:www.yourwebsite.com”.

    My tips to ensure they are both optimised and visible are as follows:

    1) put the location of the job in the job title – e.g. “project manager – london”

    2) make that job title a hypertext link through to a SINGLE page describing that job using its keywords (don’t just link from a button that says “details” or “more”)

    3) put the job title in the tag of the page — the search engines give a lot of relevance to this area of the page

    4) the search engines cannot click your “search” button — they can only follow hypertext links: make sure they can get to every job on your site via a link. A simple way of doing this is to create a “list all jobs” page which contains a link to every job in your database. Make the link text from the job title and location, e.g. “project manager – london”

    I promise you that by following these tips you will improve the search engine rankings for your jobs pages. Let me know how you get on!

    Dave

This entry was posted by Dave Haygarth in Marketing, Online Recruitment.