Comscore have published a really compelling set of statistics about search terms relating the the econimic downturn. Some summary figures below showing massive rises in rather dark searches – read the full article here.
| Growth in Search Terms Related to Economic Downturn December 2008 vs. December 2007 Total U.S. – Home/Work/University Locations Source: comScore Marketer |
|||
|
Search Term |
Total Searches (000) |
||
|
Dec-2007 |
Dec-2008 |
% Change |
|
| “Coupons” |
7,637 |
19,921 |
161% |
| “Unemployment” |
2,688 |
8,214 |
206% |
| “Discount” |
6,271 |
7,928 |
26% |
| “Mortgage” |
4,518 |
7,756 |
72% |
| “Bankruptcy” |
1,012 |
2,589 |
156% |
| “Foreclosure” |
824 |
1,373 |
67% |
| “Unemployment Benefits” |
215 |
748 |
247% |
