Chris Anderson of Wired magazine coined the term “the long tail” to describe the Amazon-like business model where every possible niche product is available – due mainly to the rise of the Web.

More recently he has been discussing “freemium” business models – where companies offer a free product and look to turn a proportion of their customers into paying customers (Flickr for example)

Interesting interview which gives some high-level explanations to his thoughts…

Posted by Dave Bancroft on Monday, July 6th, 2009 in Internet Marketing, Internet trends, Marketing, Rich Internet Applications (RIA), Web 2.0.
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