This blog post about the use of Pricing Tables Design made me realise there’s lots of things on the web we ought to know the ‘right’ answer to – including some seemingly simple things like where to put the sign-up buttons for pricing plans.
“There was a fairly even split between putting the sign-up button at the top of the table — directly under the pricing information — or at the bottom, below the list of features.
It’s hard to say which is the better approach, but it would definitely be worth doing some split A/B testing to see whether the button position affects sign-ups.”
Google’s new ‘website optimiser‘ has given a new and innovative approach to A/B testing (put simply: “Which Design Works Best”), and I’m planning on putting some of the testing into action with some e-commerce partners at an appropriate time soon.
