The Direct Marketing Association’s 2006 report “The Power of Direct Marketing” has just been brought to our attention again. It’s a timely reminder that, amongst other things, research in the US showed that every $1 spent on email marketing has a return on investment of $57.25. This compares to non-email direct marketing (usually printed materials) returning $22.52.Link: Direct Marketing Asociation’s 2006 report The Power of Diret Marketing
Email Marketing: More than twice as effective as printing.
This entry was posted by Dave Haygarth in Email marketing.
