Sometimes people can tend to put so much effort into design and layout that content suffers. Even worse, text content’s great, design and layout are great, but your visito think… ‘okay then… what now?’
Your website – and particularly your business website has got to strongly motivate people to do something before they click away. Some people can spend literally thousands of pounds on state of the art sites, Search Engine Marketing and Pay Per Click, but when someone gets there, they just go out through the same door.
Great blog post on this here containing 34 incredibly strong Calls To Action.



