Interestingly, for web marketeers, Twitter is now the 30th biggest source of traffic to sites – driven by people posting links in their tweets (Twitter messages).

We are seeing a lot of traffic to our sites from Twitter and strongly recommend including it in the online marketing mix.

In the recruitment sector we have been feeding our recruitment clients jobs to Twitter both by using RSS feeds built into our FXRecruiter e-recruitment website system and also by sending XML feeds to Workhound who use them in their TwitterJobSearch site.

If you are a recruiter and are interested in feeding your jobs to Twitter and also to the other job search engines (including Indeed, Trovit, SimplyHired) then get in touch!

I really wish we had one, as I’m sure we could sell a lot of copies!

I think what people are actually looking for are what are termed “keyword analysis tools” — I think they want to find out what keywords people use to find things, so that they can optimise their websites for these phrases, and these tools are very useful in finding related terms.

The lesson here is that looking at your web analytics is a great way to find out what people are looking for. It can help you decide what areas of your site require further optimisation, and also areas that you could in fact focus more on.

For keyword research, we recommend free tools from Google (this is intended for AdWords users but also works well for SEO), and also the paid for service from WordTracker.

For web analytics, we recommend the free Google Analytics software.

If you need any help or advice with these, then please feel free to contact us.