Reverse Delta Blog » Pay-Per-Click

Calls To Action – Make Your Visitors Click

Dave Haygarth — Wed, 21 May 2008 20:57:27 +0000

Sometimes people can tend to put so much effort into design and layout that content suffers.Â Even worse, text content’s great, design and layout are great, but your visito think… ‘okay then… what now?’

Your website – and particularly your business website has got to strongly motivate people to do something before they click away.Â Some people can spend literally thousands of pounds on state of the art sites, Search Engine Marketing and Pay Per Click, but when someone gets there, they just go out through the same door.

Great blog post on this here containing 34 incredibly strong Calls To Action.

Anyone for a vodka.com ? That’ll be £1.5 million, please

Dave Haygarth — Sun, 16 Mar 2008 15:02:13 +0000

Fascinating article on the Guardian’s tech section about the trade in web names being worth millions. Basically, buying a domain name before someone really wants or needs it for their commerce is not any different to speculating on any other investment.

It’s long been a mild obsession of mine to try and bag a really good domain that someone might want, but I’ve never got near. Yet. Sometimes, as the article points out, it’s just good to gather the real estate in the first instance – because it’ll all go eventually, just like buying real land. If someone, someday wants to come and build their skyscraper on your real estate, then you’re quids in. But only if !

How NOT To Run a Pay-Per-Click Adwords Campaign

Dave Bancroft — Mon, 10 Mar 2008 16:10:19 +0000

A recent search for “Acoustic Energy Speakers” turned up a listing from a company called “Audio Excellence”.

Clicking on this link will have cost them whatever they bid for the keyword phrase mentioned. Given that they were about the 3rd or 4th link down, we can assume this will have cost a few pounds (or dollars as it turns out).

So what was wrong with this campaign?

1) The link returns an error:
The requested URL /index.asp was not found on this server.

2) Upon navigating to their homepage, I found they were a US site, advertising in Dollars with no information about whether they ship outside the US — I searched Google.co.uk. Almost all the other links are for UK based companies.

3) Worse still, they don’t actually have any ‘Acoustic Energy Speakers’ on their site.

Lessons Learned

a) Be careful what keywords you bid for, or you will end up paying for clicks that generate no business.

b) Target the countries that you can service: don’t bid worldwide if your market is local

c) Test and Monitor your Ads and your campaigns

d) Don’t link your ads to non-existent pages, or at least provide an automated redirect to your homepage.

Ref: http://audioexcellence.com/index.asp?PageAction=VIEWCATS&Category=503