Managing Director & Principal Consultant
David set up Reverse Delta in 2002 in order to take his skills in web and software development to the small business market: a place he has passion for due to his family’s long retail history. He felt the time was right to help small businesses trade effectively online, at very reasonable costs due to low overheads and 21st century working methods such as open source development, outsourcing, broadband and mobile offices. David has built Reverse Delta into a profitable business, with turnover growing rapidly quarter-on-quarter.
Prior to this, David was Head of Research and Development for APR SmartLogik, helping its growth from startup of 15 staff to Intel/Barclays-funded company of nearly 70. He managed the technical teams and also consulted with clients to design and develop e-commerce sites, web applications, content management systems and corporate portals for a variety of companies, including Affinity, Blockbuster, BBC and Thomson. His most succesful project was one of the first price comparison sites which was used by Compaq (now HP) and major football teams.
Previously he rose quickly from Software Engineer programming in C and C++, to Senior Project Manager for Group 1 Software, developing enterprise software for clients such as Charles Schwab, American Express and British Gas and oversaw Group 1′s ISO9002 Software Development Methodology.
He holds a BSc Honours Degree in Software Engineering from University of Newcastle Upon Tyne, specialising in web technology (1993) and has a deep understanding of how the web can help businesses, and still enjoys getting his hands dirty with coding and SEO.